Articles

Cost Per Acquisition (CPA) is a marketing metric that measures the aggregate cost of acquiring one paying customer on a campaign or channel level in ecommerce. It is different from the Cost of Acquiring Customer (CAC) as it focuses on the granular application of marketing success. CPA is used to directly measure the revenue impact […]

Conversion rate is a vital metric in the world of ecommerce. It refers to the percentage of website visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or adding items to their cart. In simple terms, it measures how effectively an ecommerce website can turn visitors into customers. To

Conversion is a crucial metric for ecommerce organizations to measure their return on investment (ROI) and gauge the success of their online stores. In the context of ecommerce, conversion refers to the percentage of website visitors who complete a desired action, such as making a purchase, adding items to a cart or wishlist, or signing

The ecommerce checkout process is the final step that customers go through when purchasing items from an online store. It starts after they have added products to their shopping cart and ends when they receive confirmation of their purchase. However, the checkout process is not always smooth, and many customers abandon their carts before completing

Catalog management in ecommerce refers to the process of organizing, updating, and maintaining product information systematically. It involves curating and presenting product details, such as descriptions, images, pricing, and inventory status, in a clear and consistent manner. The goal is to create an easily navigable virtual storefront that enhances the customer experience and drives business

A content management system (CMS) plays a crucial role in the success of an ecommerce website. It allows shop owners to easily create, edit, and publish digital content without the need for coding knowledge. With a CMS, ecommerce businesses can customize the appearance of their online store and manage backend functions seamlessly. There are two

Business-to-business (B2B) ecommerce refers to online transactions conducted between two businesses, such as a manufacturer and wholesaler or a wholesaler and retailer. It involves the exchange of products, services, or information between businesses, rather than between a business and individual consumers. B2B transactions commonly occur in the supply chain, where one company purchases raw materials

In today’s digital age, businesses have adapted to changing consumer behaviors and preferences by embracing ecommerce. One such model that has gained tremendous popularity is business-to-consumer (B2C) sales. But what exactly does B2C mean in the world of ecommerce? B2C refers to the type of ecommerce where businesses directly sell products and services to individual

Gone are the days when ecommerce operations relied solely on isolated systems and manual processes. Today, the integration of various technologies and the seamless flow of data have become paramount to success in the ecommerce industry. This is where APIs come into play, serving as the connective tissue that enables different applications and systems to

Welcome to the world of ecommerce, where the success of an online business hinges on engaging customers and driving conversions. One crucial metric that provides insights into customer behavior and website performance is the bounce rate. In this article, I will explain what bounce rate means in ecommerce and why it is important for your