Effective Ecommerce Email Marketing
Email marketing is still a trusty sidekick in the world of ecommerce marketing. It offers a straight-shot chat between businesses and their customers, letting businesses chat in a way that feels personal. Here, we’re jumping into some next-level email strategies to level up your ecommerce game.
Custom Workflows and Revenue
Brands in ecommerce can pump up their revenue by going beyond the usual “buy this now” emails. According to Convertcart, custom email journeys can account for 30 – 40% of a store’s revenue. These aren’t one-size-fits-all; they’re designed based on what your customer does or likes, upping the chances they’ll click “buy.”
Custom Workflow Examples:
- Abandoned Cart Reminders: A nudge to remind those who almost bought but didn’t quite cross the finish line.
- Welcome Series: Introduces newbies to the brand, sprinkle in some info and maybe a deal or two.
- Personalized Recommendations: Got some intel on past purchases or snake-like browsing patterns? Suggest more goodies they might want.
Product Replenishment Strategies
Getting customers back to refill their virtual carts can be a sweet gig. Product replenishment emails get an impressive 53.6% click rate, as noted by Convertcart. The trick’s in the timing—hit them up when they’re likely running low on what they’ve bought before.
| Strategy | Click-to-Open Rate (%) |
|---|---|
| Product Replenishment Emails | 53.6 |
Chewy does this like a pro, pinging pet owners just before Mr. Whiskers’ food runs out, keeping both sales and spirits up.
Early Access for Sales
Giving your loyal shoppers a sneak peek at what’s coming or a head start on sales gets them buzzing. A pre-launch email blitz can turn up the heat on your sales numbers. Convertcart says these early bird specials grab attention and pump urgency into the mix.
Early Access Email Benefits:
- Gets folks more engaged
- Quick boost to the cash register
- Builds that warm, fuzzy customer bond
Early access emails don’t just sell stuff; they feed the sense of VIP treatment, making folks feel like part of the family.
Loyalty Programs and Repeat Business
Bring loyalty programs into your emails, and you’re looking at a recipe for repeat sales success. These programs let shoppers bag points, climb the fanciness ladder, and snag exclusive cool stuff. Convertcart talks up how good they are at keeping your regulars coming back for more.
| Loyalty Program Benefits | Example |
|---|---|
| Points Accumulation | Rack up points for each spend |
| Tier Advancement | Climb up for bells and whistles |
| Exclusive Benefits | Get first dibs on VIP deals |
Add loyalty programs to your emails, and you might just spark some happy chatter that reels in new shoppers. To dive deeper into setting one of these bad boys up, cruise over to our guide on ecommerce loyalty programs.
By mixing in these savvy email ideas, store owners and marketing folks can whip up campaigns that make shoppers stop, shop, and return for more. For even more ways to boost your ecommerce mojo, check out our other ecommerce marketing strategies.
Conversion Rate Optimization Tricks
Boosting conversion rates (CRO) is the secret sauce for nailing ecommerce marketing. Let’s riff on some tricks that turn casual browsers into paying customers, making your ecommerce site work harder for you.
Typical Conversion Rates by Industry
You gotta know the lay of the land when it comes to conversion rates in your field. Every line of business has its own benchmarks. Sizing up these stats lets you spot where you could be doing better.
| Industry | Average Conversion Rate (%) |
|---|---|
| Online Shopping | 2.86% |
| B2B | 2.23% |
| Legal Eagles | 3.51% |
| Finance Wizards | 5.01% |
| Travel and Vacay | 4.68% |
Check out numbers from HubSpot.
Figuring Out Conversion Rates
Here’s the recipe for calculating those rates:
Conversion Rate = (Conversions / Visitors) × 100
So, if your site racks up 500 sales outta 10,000 peepers, your rate cooks up to:
(500 / 10,000) × 100 = 5%
Crunching these numbers tells online store bosses how their web pages stack up and points out where to tweak and twist HubSpot.
Web Pages That Matter Most for CRO
Some pages need more love for getting those conversion numbers up:
- Welcome Page: First impressions hit hard.
- Product Zone: Decision time!
- Basket Page: Shrinking bailing rates.
- Pay Page: Smoothing out the money part.
- Landing Spots: Pulling in leads with savvy campaigns.
Zeroing in here makes all the difference in boosting conversions.
Tools and Tactics for CRO
Great CRO needs a trusty toolkit and some crafty tactics. Here’s the lowdown:
- Split Testing: Pit two page versions against each other to crown a winner.
- Comeback Calls: Get those lost visitors back.
- Text CTAs: Sneak calls-to-action in your posts.
- Lead Magnets: Pop-ups or slide-ins for grabbing leads.
- Test-the-Testing: Keep fiddling with landing pages.
- Sprucing Star Players: Pump up top content already pulling views.
- Auto Magic: Set up workflows with ecommerce marketing automation wizards.
These tactics make sure more folks bite and smooth the ride down the sales slide (HubSpot).
Ready to dig deeper into these tricks? Swing by our jam-packed guide on ecommerce conversion rate tricks.
Mastering Ecommerce Marketing Skills
To do well in selling stuff online, you’ve gotta nail down some slick marketing tricks. Here’s a straight-up look at the big stuff you need to know in the ecommerce game.
Customer Journey Stages
Picture the road a buyer travels, from spotting a product to plunking down some cash, and even what happens after. Usually, it’s like this:
- Awareness
- Interest
- Consideration
- Purchase
- What happens after the sale
Knowing these steps means you can tweak your marketing efforts to align with what your customers need as they move through the stages.
| Customer Journey Step | Goal | How to Do It |
|---|---|---|
| Awareness | Let folks know you exist | Ads, Chatting on Social Media |
| Interest | Get them curious about your stuff | Ecommerce Content, Emails |
| Consideration | Help move curiosity to desire | Reviews, SEO Tricks |
| Purchase | Push for the sale | Reminder Emails, Sweet Discounts |
| After the Sale | Keep them coming back | Loyalty Programs, Follow-Ups |
Bringing Them to Your Place
Getting folks to check out your site is just the start. Try this:
- SEO: Get your site cozy with search engines so folks find you easier and quicker (ecommerce seo).
- Paid Ads: Use spots like Google Ads and Facebook Ads to get in front of folks who are likely to dig your stuff.
- Social Media Chatter: Chat it up on Facebook, Instagram, Twitter (X), and LinkedIn to build a crowd and guide them to your spot.
Nudging Them to Do Stuff
When they land on your site, your next job is to gently nudge them toward doing what you want—like this:
- Kickin’ CTAs: Dot your pages with tempting buttons and links (conversion goodies).
- Spotlight Products: Throw in related or trending picks to keep ’em engaged.
- Email Reminders: Send out emails that guide them toward sealing that deal (BigCommerce).
Bonding with Your Buyers
Great relationships with your customers often turn into loyalty and repeat business. Here’s the lowdown:
- Make it Personal: Customize your offers and chats depending on what they’re into.
- Loyalty Bribes: Start loyalty programs to reward those who keep coming back.
- Keep Talking After: Reach out post-purchase through emails, feedback tools, and exclusive deals (BigCommerce).
Getting these ecommerce marketing moves down pat means you’re on your way to drawing in, keeping, and cozily growing your fan base. For more savvy tips, check out our bits on affiliate marketing and marketing automations.