Articles

A storefront in ecommerce refers to the presentation layer of an online store that interacts with online shoppers. It is the visual and functional first point of contact with customers on an ecommerce website. The storefront encompasses the frontend of the website, which includes elements such as fonts, colors, image sliders, search bars, product detail […]

In ecommerce, SKU stands for stock keeping unit. It is an alphanumeric code that uniquely identifies and tracks each product in your inventory. SKU management is a subset of inventory management that helps categorize and organize sellable inventory using these unique codes. Proper SKU management is crucial for ecommerce businesses to effectively control inventory, make

In the vast sea of e-commerce websites, standing out can be challenging. This is where Search Engine Optimization (SEO) plays a pivotal role. SEO helps e-commerce websites enhance their online visibility, attract targeted traffic, and improve user experience. It also helps build credibility, provides cost-effective marketing, and enables tracking and analytics. Staying updated with search

I’m excited to share with you the ins and outs of scaling in ecommerce and how it can transform your online retail business. Scaling is the process of expanding your ecommerce operations to meet growing demand and ensure long-term success. It involves implementing effective strategies to optimize your operations, technology, and marketing efforts. By scaling

Revenue Per Visitor (RPV) is an essential metric for eCommerce businesses to understand the value that each website visitor brings to their business. RPV measures the average revenue generated from each visitor and is calculated by dividing the total revenue by the total number of visitors. It is a comprehensive metric that provides insights into

Return On Advertising Spend (ROAS) is a marketing metric that measures the efficacy of digital advertising campaigns in the ecommerce industry. It helps online businesses evaluate the success of their advertising methods and identify opportunities for improvement. ROAS is calculated by dividing the gross revenue generated from an ad campaign by the cost of the

Have you ever wondered what punchout in ecommerce means? In the world of B2B purchasing, punchout catalogs have revolutionized the way buyers and sellers interact. By seamlessly integrating procurement systems with ecommerce stores, punchout catalogs allow buyers to access supplier catalogs and make purchases right from their eProcurement platform. In 2021, eProcurement accounted for 8.5%

A product catalog in ecommerce refers to the virtual showroom of an online store that showcases a wide array of products or services. It includes vital details such as product names, descriptions, prices, sizes, and captivating visuals. It serves as the digital shop window, inviting potential customers to browse and explore, mirroring the experience of

Print on Demand (POD) is a printing technology and business model that revolutionizes ecommerce by allowing products to be printed and produced as they are ordered. With POD, entrepreneurs can start their own online businesses with low investment and minimal risk, as it eliminates the need for inventory and upfront production costs. When a customer

In ecommerce, PLP refers to the Product Listing Page, which is a dedicated webpage on an online store that displays a collection of products in a specific category or subcategory. It serves as a digital storefront, allowing customers to browse and compare products before making a purchase. Optimizing PLPs is crucial for enhancing the user